Stuff

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I mean the tablet editions offer the chance to invent an entirely new system for presenting features, articles and advertising compared to paper magazines—a level of graphical, video real-time, audio feed, and interaction that magazines haven’t ever had. Think of the cleverest Web-tech, and imagine it squeezed into your favorite mag, laden with custom graphics and Flash, and hooked up to Twitter and Facebook.

It’s not easy to do this. It’ll require massive rethinking, re-staffing and some very fleet-footed maneuvers inside magazine publishing houses, I agree. But surely the way to tackle a disruptive tech that looks set to completely upset your current business model is to reinvent, reimagine, and grasp the nettle? I don’t even expect the early e-magazines to be all that clever, but these video clips are future concepts for devices that as yet are only vaporware. And they seem (particularly this recent one) to be more like the usual paper and ink magazine jazzed-up with mere Powerpoint-esque animations for the imagery and body text. Where’s the raw imaginative creativity, hey chaps?

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— Third Magazine Publisher Introduces Hand-Wavy Tablet PC Format | Technomix | Fast Company

December 17, 2009, 1:49pm